Have you ever watched a fashion show, either live or on a television screen? Have you seen how the people watching the show are so tuned in to the clothing being modelled? That is how powerful the effect of clothing is. Clothing communicates a strong nonverbal message. We look at someone and often the first thing that we notice about them is the way that they are dressed.
Ours is a visual culture, and clothing is right at the top of the hierarchy of visual ranking.
I am sure that most of us know, or know of someone, who will not think twice of arriving at work or appointments wearingan unironed shirt or sporting untidy hair. As an administrative assistant, you are the ‘company representative’ and you convey the company image to all whom you come into contact with during the working day. Needless to say, it is important to look good at all times. Someone who comes to work looking poorly dressed and in need of a dab of lipstick is sending a message. A message that says “I don’t really mind about the way I look”. This is very often interpreted by colleagues or bosses as “She/he does not really care about the quality of work that they do”. If your job involves dressing down, it’s different. But as an assistant, you always have to look good.
I am sure that most of us know, or know of someone, who will not think twice of arriving at work or appointments wearingan unironed shirt or sporting untidy hair. As an administrative assistant, you are the ‘company representative’ and you convey the company image to all whom you come into contact with during the working day. Needless to say, it is important to look good at all times. Someone who comes to work looking poorly dressed and in need of a dab of lipstick is sending a message. A message that says “I don’t really mind about the way I look”. This is very often interpreted by colleagues or bosses as “She/he does not really care about the quality of work that they do”. If your job involves dressing down, it’s different. But as an assistant, you always have to look good.
You don’t have to wear the latest fashions, or spend a small fortune on buying clothing. No one notices whether your shoes cost R1000 or R100, but if those shoes are unpolished and have broken heels, everyone will notice. At College, I once had a speaking assignment. I chose my clothing carefully and coordinated my outfit well. And yet, no-one noticed. Why? Because - unbeknownst to me - my brand new trousers (which I had spent a week’s wages on, by the way!) had ripped at a rather awkward place. Did anyone notice that my trousers were worth a small fortune to me? No. Did they notice that I looked rather inappropriate? Yes!
It’s not about how much you spend on an item of clothing, but the manner in which you wear that item of clothing that counts.
It’s all about your appearance and the message that you send when you step into the office.
Before you leave for work in the morning, look at yourself in the mirror and ask yourself, “What message am I sending today?” Is that message “neat, tidy, organised, well-groomed” or is that message “disheveled, untidy, less than perfect”. Our dress code in the office is an important part of how others perceive us.
If you want to send the non-verbal message that you are neat and organised, then start with your dress code. It’s a powerful method of communication.
